Summer 2018/19 High Performance Magazine

DEMONSTRATING THE DIFFERENCE!

 

If you’re looking to purchase new equipment in 2019, now is the time to try before you buy.

At Hutcheon & Pearce, we’re all about making sure the fit is right before investing in machinery, and we love a good Demo here. We caught up with Sales Representative at our Coleambally Branch, Justin Turner, to talks us through the benefits of the demonstration.

In the past 12 months, Justin Turner has demonstrated the full range of machines for Hutcheon & Pearce customers.

“I have been lucky enough to demonstrate machines including the 9RX narrow track and 9RX wide track, 5, 6, 7 and 8 series tractors, self-propelled sprayers, 7 series combines, mowers and gators to name just a few.

“John Deere offers dealers the opportunity to order machines for the purpose of a demonstration, which allows us to show our customers the benefits and gives them the chance to compare machines to what they are already using. Demonstrations are held either with individual customers or group days where customers are invited to a central location to try the machines.”

Justin explains that the benefits of a demo vary depending on what the customer is looking for.

“Sometimes it may be just confirming the machine will fit a particular job or requirement. At other times, it can help decide if it will fit into a management cycle or agronomy decision.

“Whatever the need, a demo is beneficial in that it helps the customer make an informed decision by getting their hands on the machine and doing time in the seat. They can not only feel it perform but see it perform. While looking at a brochure or static display is an important part of the decision-making process, a demo can really make the difference in helping the customer choose.”

Justin said most Hutcheon & Pearce customers know they can ask for a demo of any machinery.

“Hutcheon & Pearce are a very demo-orientated company and the opportunity for any customer to either attend a demo event or have an individual demo on their own farm is always available.

“In short if it’s available for sale there’s no reason a demonstration is not available. With small Ag, the process is similar to large Ag demos, but mowers and gators are possibly easier to demonstrate to individuals as the logistics in moving them are less intensive.”

And Justin’s best tips for customers to keep in mind at a demo?

“When you request a demonstration, machine performance is often one of the main areas of focus but don’t forget to look at comfort, ease of operation, and integration to your current management platforms.

“A new machine is a huge investment and is potentially something that will be around for 5 – 10 years. You need to make the decision with the future in mind.”

 

 

View the full Summer 2018/19 High Performance Magazine here: